…the BoP will spend - but only, and this is crucial, only if they perceive...– Niti Bhan via Perspective 2.0: Bottom of the pyramid/Poverty
how are products different from services? how are they similar? how does the development process differ for both of them? How do you design the experiences for people who interact with them? What kind of business models are used to deliver these to the consumer? How do you assess the experiences of users for a service development process. and ultimately, in the bottom of the pyramid context,...
In the future, instead of striving to be right at a high cost, it will be more...– Edward de Bono
The need to be right all the time is the biggest bar to new ideas.– Edward De Bono
why design # 1
design adds value to a commodity and differentiates it from competetion. rice is a commodity.rice is rice everywhere, across different markets. but when you call it ORGANIC and brand it, you start competing on a different level.
Top Five Suggestions For Entrepreneurs From IDEO «... →
I am a designer for idealistic reasons. I want this world to be better, more...– Richard Hutten
How do you prototype a service ?– from my collaborative product development class
Affluenza -an unsustainable addiction to economic growth– Thomas L. Friedman (not the first to use this term) (via adriennefroemelt)
quit complaining that you are tired. do less, and love what you do.– (via adriennefroemelt)
Stanford Institute of Design | Entrepreneurial... →
you can go only so far with technical skills in a company.If you’re good...– Luis Martins, Professor of my innovation+entrpreneurial behavior class.
we dont know what people want!– stelios, my collaborative product development professor…citing example of motorolas PD process in the 80’s
..select only things… that speak to your soul…– jim jarmusch
The Prepaid Economy Blog: Airtime airlines -... →
from Niti Bhans Blog. I agree with Niti that a potential prepaid “pay-as-you-go” airline service should be intuitive to adopt.That is the reason why paying for airtime would not make sense. Wouldnt it be much intuitive if you prepaid for a specific number of flights and used them as you needed? (i can see airlines selling a specific number of flights from each airport, or to/ from a...
Design strategies for "bottom of pyramid"...
my passion as a design student is to understand and design for the “bottom of pyramid” consumers of brazil,india,russia and china. developing countries from which the next billion consumers will come from. these countries are in a unique situation right now.societally, their middle and lower classes are seeing a surge of economic growth both in collective numbers and individual...
Business schools tend to focus on inductive thinking (based on observable facts)...– Leading marketers embrace new way of thinking | www.dnj.com | The Daily News Journal
The curious task of economics is to demonstrate to men how little they really...– Perspective 2.0: Links of interest - from my delicious feed
Massimo Vignelli , on why he loves design.
Throughout our creative lives we have sifted through everything to select what we thought best. We sifted through materials to find those for which we have the closest affinity. We sifted through colors, textures, typefaces, images, and gradually we built a vocabulary of materials and experiences that enable us to express our solutions to given problems - our interpretations of reality. It is...
Palm Pre Keynote →
So for many of you who might not have heard about the new Palm Phone, heres their unveiling / keynote video. As a design student ,Its always heart warming to see companies talk about design and acknowledge the change in product development strategy it gives them.Palm Pre is truly a device into which a lot of thought has been poured into.I am happy that they hired John Rubenstein, a former apple...