..the battle for me is not within a Design arena, I think the real competition...– Jasper Morrison :: Looking for Atmosphere
Let’s first of all consider Industry working without design, what would the result be. Would we have objects which functioned very well? Probably. We’d have efficient objects, we’d have objects which fitted the right price and we’d probably have quite a confusion … For the customers it would become quite … arbitrary which product they took. And the problem with...
chriswoebken: Pixel Factory [Prototype] (by Kenichi Okada)
I think one of the things we are good at as a team is gently moving these...– Lessons On Designing Innovation