..the battle for me is not within a Design arena, I think the real competition is with interiors or ways of living which do succeed without Design. I’m sure that a lot of people live in very satisfactory ways in interiors where design is irrelevant, simply by buying objects from normal shops, objects which serve a purpose and together have a kind of integrity which lead to a much less fussy and much less style-conscious way of living. Which is probably more real. For me that’s the competition and the goal, to do the same thing with Design…
Jasper Morrison :: Looking for Atmosphere
